PPC Marketing & Advertising on Google

Everything you should know. Things that others won’t tell you. Plus some more!

Why Should I Choose Adam To Run My Google Ads?
I come from a Sales Specialist background with many years of experience and thousands of closed sales. This gave me a deep understanding of human psychology when it comes to buying — and I use that knowledge in marketing and advertising. I’ve applied this experience across many industries with consistent results.

Common Misconceptions
“I need a big budget.” Not true. You can start with as little as 5–10 USD per day. A higher budget speeds up results, but it’s not a requirement.
“I need a great design.”
“I need a good ROI before running ads.”
“I don’t have to advertise.”
“Ads won’t work for me.”
If you can sell without ads, you can sell with ads too. The only difference is that instead of paying a sales rep, you pay the ad platform. The one time ads won’t work is when the product cannot be sold in the first place. Ads don’t fix an unsellable offer.
“I must stop or change my ads if I don’t see results immediately.”
“Marketing is expensive.”
“Marketing is only for big brands.”

How Do I Know How Much I Can Spend Per Click?
Choose a time period (e.g., 3 months) and gather: number of customers, total profit, and number of sales page views.
Then calculate:

• Average profit per customer = total profit / number of customers

• Sales page views per sale = sales page views / number of customers

• Profit per view = total profit / sales page views
  Your “profit per sales page view” is roughly how much you can spend per click, since each ad click equals one sales page view. You can also calculate customer lifetime value, referral averages, refunds, and more. This data tells you how much you can spend, how long it takes to recover your investment, and how quickly you start making profit.

Basics You Should Know
Why choose Google Ads? Google Ads is extremely targeted. Sales and marketing are simple: say the right thing to the right person in the right way. Google collects data and categorizes people by characteristics like single, married, parent, large house, small house, interested in plants, interested in décor, and many more. This lets your ads reach exactly the people most likely to buy, reducing wasted money and lowering your cost per click.

What Is PPC?
PPC means Pay Per Click. You only pay when someone clicks your ad and goes to your website. Typical click prices range from 0.30 USD to 3 USD depending on your location, your competition, and your ad quality. Location and competition matter the most; ad quality is something I optimize for you.

ROA vs ROI
ROA means Return On Ad Spend — how much revenue you generate per dollar spent on advertising. ROI means Return on Investment — used more generally.
To increase your ROA, we improve: ad targeting, ad copy, visuals, CPC bids, landing page content and design, and the overall offer or CTA.

What Do I Need for Google Search Ads?
You need: a website, a landing page, an irresistible offer, a Google Ads account, and a credit card for funding. Optional additions include business data, images, plugins, online forms, or a checkout page.

How Do I Create a Google Ad?
Log in to Google Ads, create a new campaign, choose the campaign type, targeting, location, and bidding strategy. Add keywords, titles, descriptions, creative assets, set your budget, and publish. After review, ads start showing impressions and clicks. The first week is the “learning phase” where the system adjusts to your audience.

Time and Costs
There is no universal timeline for profitability. You may need a few hundred dollars, a few thousand, or long-term consistent spending over several months. Some businesses profit from the initial sale, others profit from upsells or cross-sells.
Example: A cleaning product business may break even on product sales but profit greatly from upselling cleaning services. Another example: a software business may profit by upselling consulting services. One product or service can lead into another.

Why Not Just Do It Yourself?
You absolutely can, and I hope this text already helps you understand the essentials. But if you want someone with a strong background in sales and marketing to set everything up, monitor it, and optimize it for maximum profitability, you can hire me. My goal is to bring you as many profitable customers as possible.