Hear me hear me! You want to be hyper focused...
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In marketing, your number one skill that will generate your traffic, visibility, interest, leads and sales is “Relevancy”.
Simply put: “How relevant is your content, communication, images and offers to the potential customer?”
Being relevant for searches, problems and goals of the prospect is key to making sales like no other.
A good indication for SEO done well is “how much time do visitors spend on your site?” and “how many pages they explore?”
By specializing and hyper focusing on specific pain points, problems, goals, intentions, customer types, locations and services.
Does that mean you will lose all the other prospects belonging in a wider category?
Maybe, maybe not.
But as the saying goes “jack of all trades, master of none”.
That means if you target everyone, you will convert no one.
So it’s a sane practice to design everything in your business towards a specific niche and convert some customers than none.
Later you can still create new websites or sections in your business that specializes towards another niche, and then another and another (gradually capturing more and more of the market).
SEO stands for = Search Engine Optimization.
It’s a bunch of methods done on your website and off your site (on other websites) that will get you more organic traffic.
SEO includes a bunch of different things like:
-Adding alternative texts to your images
-Adding targeted meta descriptions
-Speeding up your website
-Stuffing your pages with relevant keywords
-Getting links from other websites
-Removing links from other websites which you don’t want to be associated with (like spam sites or adult sites)
-Improving the user’s experience and time spent on your pages
-Creating an XML sitemap and adding those to Google
-Improving mobile view experience
-Location/Keyword targeting with content creation
-and so much more…
It’s a slow process. But when done right, it will get you traffic (visibilty) from search engines.
And not just any traffic, but targeted traffic (people interested in what you got to offer).
When your ad budget runs out and you cant advertise anymore, SEO will still generate traffic for you organically (meaning without paid ads)!
So how long and how much?
Anywhere from a few months to a year to see results.
For costs? It’s difficult to say. You can do everything yourself. You can pay for sponsored directories and news articles (anywhere from 100USD to 500USD per directory or article).
And finally, you can hire an SEO agent or agency on a monthly basis.
You might want SEO if you only have a limited budget per month.
You might want SEO if you want a return on your investment for years to come.
You might want SEO if you reached the limits of your paid ads.
You might want SEO if your paid ads arent converting well enough…
There is so many things you can do to improve your SEO, and each thing you can do has its own methods and techniques.
Improve site speed:
…To give you a few ideas.
Link Building:
Keyword Targeting:
User experience:
Location Targeting:
… The above techniques should give you a good start in improving your SEO. It will improve your rankings on Search Engine.
Hear me hear me! You want to be hyper focused...
Read More