Email Marketing

What is email marketing?

Email marketing is the process of generating business from emails. Whether that is a daily, weekly or monthly newsletter. Whether that is cold emails (not  *spam* emails!).

Simple, right?

Why is it “so” worth it?

Because a business will generally earn about 1 dollar per 1 email subscriber each month (with high ammounts of subscribers of course). 

So how to do email marketing for newsletter subscribers?

1. Have an easy way for people to join (offer something of value to people in exchange for their email address)
2. Create emails that are relevant and valuable (provide answers, solutions or useful tips & tricks).
3. Optimize sendout times (if people unsubscribe from your list due to your daily emails, switch to weekly or bi-weekly)
4. Analyze best performing emails and do more of that type.

You will need a mailing app such as mailchimp or campaignmonitor. You can also optimze your email campagins further by segmenting subscriber types, and hyper targeting your emails. 

How to do cold emails?

1. Get a list of potential prospects from places like apollo.io
2. Setup domains and email addresses you want tos end emails from
3. Setup a cold emailing solution
4. You can also verify legitimacy of email addresses with email checking tools online.
5. Begin sending your propsecting emails (gradually turning up the quantity)
6. Observe results and tweak accordingly to get best results.