Email Marketing
What is email marketing?
Email marketing is the process of generating business from emails. Whether that is a daily, weekly or monthly newsletter. Whether that is cold emails (not *spam* emails!).
Simple, right?
Why is it “so” worth it?
Because a business will generally earn about 1 dollar per 1 email subscriber each month (with high ammounts of subscribers of course).
So how to do email marketing for newsletter subscribers?
- Have an easy way for people to join (offer something of value to people in exchange for their email address)
- Create emails that are relevant and valuable (provide answers, solutions or useful tips & tricks).
- Optimize sendout times (if people unsubscribe from your list due to your daily emails, switch to weekly or bi-weekly)
- Analyze best performing emails and do more of that type.
You will need a mailing app such as mailchimp or campaignmonitor. You can also optimze your email campagins further by segmenting subscriber types, and hyper targeting your emails.
How to do cold emails?
- Get a list of potential prospects from places like apollo.io
- Setup domains and email addresses you want tos end emails from
- Setup a cold emailing solution
- You can also verify legitimacy of email addresses with email checking tools online.
- Begin sending your propsecting emails (gradually turning up the quantity)
- Observe results and tweak accordingly to get best results.