Funnels & Automations
This is more of a technical service of mine.
Let’s cover everything together!
What are “Funnels”?
Funnels are a step by step process to generating business reuslts.
Think about it like a sales pattern or process but online.
It’s called a funnel as usually more people go in on the top then come out on the bottom.
Each phase/step in a funnel is vital, but on each phase some people get filtered out (don’t worry, its only the people that you don’t need or the people that don’t need you). It’s what I’d call the nature of funnels.
On the top of the funnel, usually is your landing page or ad or social media or SEO.
On the bottom of the funnel is where a person becomes a prospect or a buyer.
You can see that not everyone that lands on your landing page will become your customer (that’s how people are filtered out).
Anyways, let me give you an example of a funnel (not all funnels made the same way by the way).
- People arrive on your landing page
- They get your free offer and subscribe to your emails
- After the free offer, they get transferred to a paid offer.
- If they don’t accept the paid offer, emails will try to convince them over the next few days or weeks, and get redirected to the same offer.
- Once they take the offer, they get transferred to an upsell offer (your main or most expensive offer).
- Again, if they dont accept, emails take over for now.
And so it goes..
Essentailly in one interaction, your funnels & autmoatic website design will try and walk the prospect through from the cheapest to the most expensive offers you have to sell, thus maximizing your profitability / customer.
If your funnels can’t take some one from free offer to highest value offer, than the emails will continue building rapport and trust until they can be placed back in the funnel.
What do you need for funnels?
Systems that can be automated. Some well known funnel builders are Kartra, ClickFunnels and GoHighLevel.
What about automations, what can be automated?
So many things, like emails are one of the most common things you might want to automate.
Something that goes like this “If customer checks out XYZ page, send ZYX email”.
You can also setup automations to get reports, emails when certain things happen. Or if a new prospect writes in, you want a new potentail deal created in your CRM.
And the list goes on and on!
